MARKETING
Marketing is used to seek, keep, and satisfy clients from the perspective of business management.
SERVICE CONTENT
Marketing translation and interpreting services cover brand promotion, copywriting, market research, corporate brochures, etc.
TRANSLATION DIFFICULTY
Being an indispensable commercial activity in modern society, marketing has experienced the change from traditional marketing to network marketing. It is more and more diversified with the rapid development of the society.
Marketing translation is characterized by industry-specific terminologies, which are quite different from our daily expressions and literary terms.
It also requires translators to disambiguate word sense in natural language processing.
SOLUTION
Translators involved in marketing translation are supposed to master the features of the text, for example, how common vocabulary in daily life evolves into industry glossary of marketing in international trade, the use of inflected words, the prominent evolution of the meaning of words, the frequent use of nominal phrases, compound phrases and sentence, and the common use of words with changed part of speech. Different translation methods and techniques should be adopted for different language features. We strive to deliver appropriate, accurate and contextual translations to achieve the goal of marketing.
